Icon creation to compliment the new website reband of Hyfn8. Its purpose is to highlight three breakdowns of their business: strategy, technology and service. 

Hyfn8 is a team of media, tech and creative specialists who have created an advanced multi-platform advertising software. When paired with their creative content team, they work to drive the best results while also returning insights for your business. I was tasked with creating icons for a new website reband to highlight the three breakdowns of their business: strategy, technology and service. 

Client

Hyfn8

Role

Icon Design

allIcons_9

PROBLEM STATEMENT

Hyfn8 is a team of media, tech, and creative specialists who have created an advanced multi-platform advertising software. They were in need of icons to help the explain complex topics they work in everyday.
STRATEGY ICON
01_strategyIcon_sketch
01_strategyIcon_black
01_strategyIcon_color
TECHNOLOGY ICON
02_techIcon_sketch
02_techIcon_black
02_techIcon_color
SERVICE ICON
03_serviceIcon_sketch
03_serviceIcon_black
03_serviceIcon_color
ICON DESIGN PROCESS

When designing this set of icons for strategy, technology, and service, I knew they were going to be use in a smaller size and live alongside eachother. Their purpose was to be a decorative item that was to accompany a small amount of copy. The main challenage was to describe complex topics to explain very specific parts of their business model while being small. I was able to lead exploration of mutiple ideas and present the team with these solutions.

This icon represents Hyfn8's strategic approach. They partner with your brand to find the best advertising options that meet your current challanges and also exceed your goals for the lowest cost.

STRATEGY BREAKOUT
04_strategyBreakdown_sketch
04_strategyBreakdown_black
04_strategyBreakdown_color
TECHNOLOGY BREAKOUT
05_techBreakdown_sketch
05_techBreakdown_black
05_techBreakdown_color
SERVICE BREAKOUT
06_serviceBreakdown_sketch
06_serviceBreakdown_black
06_serviceBreakdown_color
BREAKOUT ILLUSTRATION PROCESS

These breakout illustrations were used in sections to explain complex but specific ideas for Hyfn8's brand descriptions. These were to live as larger pieces and were combined with larger bodys of text. The inital sketches started with explorations of different versions of how to explain the concepts in the easiest way with the outcome evolving into these solidified illustrations. These were not only decorative items but also helped visitors understand their business platform.

This strategy breakout section symbolizes how combining your unique brand with Hyfn8's media and vertical expertise allows you to reach the right users with your message.

LEARNING AND TAKEAWAYS

Although I worked closely with the team who loved the outcome of these icons and illustrations, their new website rebrand took a backseat to their client work. When restarting the process the website strategy had changed and they no longer needed these visuals. 

Team

Agency : Hyfn

Creative Direction : Anthony Ruba

Design : April DiMartile

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