Lead logo design and art direction for Python Adventures, a video podcast by Microsoft’s Station 9. 

Sirca started with an idea. A new navigation app that allowed users the ability to easily search for and plan stops along their route, without disrupting the directions to their final destination. Our task was to create an elegant yet simple navigation brand from start to finish; while also fully defining and designing their app, website, and technology. The messaging was simple: to give people the flexibility to make a stop, for whatever they need, along the way.

Client 

Microsoft

Role

Visual Design, Art Direction

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PROBLEM STATEMENT

Microsoft’s Station 9 was in need of a logo and art direction for their intro video to a new video podcast. The logo needed to be flexible to live across the title video and their social media accounts.
PROCESS AND APPROACH

I worked closely with the project manager, client and motion lead to plan and art direct the visual direction and concept for the icon and title sequence that would live together.

We discussed drawing inspiration from the original 8-bit Python programming logo. The initial computer renders were focused on pythons and type treatmetns in a 8-bit style.  

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REFINING THE PROCESS

After the direction was decided upon, I spent time refining the layout of the isometric grid as well as explored color combinations to achieve the best accessibility. 

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FINAL LOGO 

I navigated final discussions with the client on color specifics and tweaked the design to increase visibility and accessibility on both white and black backgrounds before working with motion design to hand off completed assets.

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FINAL VIDEO

When collaborating with motion design on the title sequence concept, we decided to focus on a python character roaming different scenes with relatable people coding using Python. We pulled inspiration from movie and tv show titles that we had seen. 

Team

Agency: Microsoft

Producer: Robert Carson 

Creative Direction & Logo Design: April DiMartile

Motion Deisgn & Illustration: Ryan Fernan

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