Mission is an athletic retail company that sepeicalizes in heating and cooling activated products. These products aim to help athletes and fitness enthusiats reach their peak performace. Mission decided to elevate their global brand presence by doing a complete rebrand that included a fresh new logo, a responsive website and updates to their entire clothing line. My role was to design a responsive website experience that reinforced this new direction. Additionally, this website would allow Mission to fulfill their goals of expanding into new product spaces and streamlining product purchases.

Mission is an athletic retail company that sepeicalizes in heating and cooling activated products. These products aim to help athletes and fitness enthusiats reach their peak performace. Mission decided to elevate their global brand presence by doing a complete rebrand that included a fresh new logo, a responsive website and updates to their entire clothing line. My role was to design a responsive website experience that reinforced this new direction. Additionally, this website would allow Mission to fulfill their goals of expanding into new product spaces and streamlining product purchases.

Role: Visual Design for Web and Mobile

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We worked closely with Mission's team who supplied us with beautiful photography. These image included product shots, styled shots and images of their endorced athletes. I loved these images and showcased them in full bleed across the site. This enhanced their brand lifestyle ideals and to showed their products in a new light.  

We worked closely with Mission's team who supplied us with beautiful photography. These image included product shots, styled shots and images of their endorced athletes. I loved these images and showcased them in full bleed across the site. This enhanced their brand lifestyle ideals and to showed their products in a new light.  

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Starting off with a modular and grid system allowed Missions ever expanding product line to be easily added at any time. This also endabled them to keep up with the changes in seasons as well as in the retail industry by being able to continuously update images and add content as needed. 

  Starting off with a modular and grid system allowed Missions ever expanding product line to be easily added at any time. This also endabled them to keep up with the changes in seasons as well as in the retail industry by being able to continuously update images and add content as needed. 

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To streamline purchases, we created a shopping experience that is straightforward and easy to navigate. I emphasized the call to action by using large buttons on the homepage and product detail pages to create a direct user flow. The product pages used magazine-style full bleed images at the top and large product photos that show off their beautiful line. 

To streamline purchases, we created a shopping experience that is straightforward and easy to navigate. I emphasized the call to action by using large buttons on the homepage and product detail pages to create a direct user flow. The product pages used magazine-style full bleed images at the top and large product photos that show off their beautiful line. 

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Speaking to their active community, I spent time creating a site that was just as beautiful and approachable on mobile decives as it is on a desktop computer. This made it possible to access their products from anywhere, anytime. With this responsive thinking, we continue to evelate their brand presence.

Speaking to their active community, I spent time creating a site that was just as beautiful and approachable on mobile decives as it is on a desktop computer. This made it possible to access their products from anywhere, anytime. With this responsive thinking, we continue to evelate their brand presence.

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After designing the website I had the pleasure of working with our in-house devlopers on implementing and testing this design across all devices and platforms. I made sure each detail was considered and worked to match Mission's future goals. 

After designing the website I had the pleasure of working with our in-house devlopers on implementing and testing this design across all devices and platforms. I made sure each detail was considered and worked to match Mission's future goals. 

After designing the website I had the pleasure of working with our in-house devlopers on implementing and testing this design across all devices and platforms. I made sure each detail was considered and worked to match Mission's future goals. 

TEAM

Agency : Hyfn

Creative Direction : Scott Mallone, Nick Boes

Art Direction : Nick Boes

Design : April DiMartile

Production : Ashely Heron

Frontend Development : Shaun Collins

Copywritting : Aislinn Shevlin

Client Services : Ken Rivera 

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