Tostitos and the NFL collaborated to create an interactive experience and sweepstakes to promote Thursday Night Football. Visitors to tostitos.com were able to bid on NFL tickets, exclusive NFL experiences and a Super Bowl package by buying Tostitos products and redeeming codes. We were tasked with designing the experience of this site with both brands in mind, while also monitoring the auctions and user engagement throughout the season. With the main design style set, my role was to implement this across the extensive site in both mobile and desktop styles. I also designed assets and made updates to the site before it went live.

Tostitos and the NFL collaborated to create an interactive experience and sweepstakes to promote Thursday Night Football. Visitors to tostitos.com were able to bid on NFL tickets, exclusive NFL experiences and a Super Bowl package by buying Tostitos products and redeeming codes. We were tasked with designing the experience of this site with both brands in mind, while also monitoring the auctions and user engagement throughout the season. My role was to implement the design across this extensive site in both mobile and desktop styles. I also designed assets and made necessary updates to the site before it went live.

Role: Design for Web and Mobile, Production Deisgn

Role: Design for Web and Mobile, Production Deisgn

When watching your favorite team you want to be on the couch and immersed in the action. This is why we took a mobile-first design approach. Making sure it first looked great on a mobile device, then tablet, then desktop so no one would miss a down, field goal or winning tickets to a NFL game.

When watching your favorite team you want to be on the couch and immersed in the action. This is why we took a mobile-first design approach. Making sure it first looked great on a mobile device, then tablet, then desktop so no one would miss a down, field goal or winning tickets to a NFL game.

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We made the pages bright, colorful and easy to navagite so vistors could have fun watching, bidding and continue to visit the site every week. I was tasked with Q/Aing the site across all browers, operating systems and devices before we went live. I worked closely with the developers and producers to make sure everything worked smoothly and looked great. 

We made the pages bright, colorful and easy to navagite so vistors could have fun watching, bidding and continue to visit the site every week. I was tasked with Q/Aing the site across all browers, operating systems and devices before we went live. I worked closely with the developers and producers to make sure everything worked smoothly and looked great. 

Auctions!
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 As I was implementing the design across the site, it was important to create modules would fit beautifully across platforms and keep the site feeling cohesive. We crafted both large and small assets including unique images and avatars that would look great within these modules at each size. The site included over 12 pages of designs along with multiple page flows.

 As I was implementing the design across the site, it was important to create modules would fit beautifully across platforms and keep the site feeling cohesive. We crafted both large and small assets including unique images and avatars that would look great within these modules at each size. The site included over 12 pages of designs along with multiple page flows.

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TEAM

Agency : Hyfn

Creative Direction : Scott Mallone, Nick Boes

Art Direction : Nick Boes

Design : Nick Boes, April DiMartile

Production : Susan Kirksey, Kim Howe

Frontend/Backend Development : Miles Johnson, Ian Uesseler

Agency : Hyfn

Creative Direction : Scott Mallone, Nick Boes

Art Direction : Nick Boes

Design : April DiMartile

Production : Susan Kirksey, Kim Howe

Frontend/Backend Development : Miles Johnson, 

Ian Uesseler

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