Website design and asset production for a interactive sweepstakes collaboration between Tostitos and the NFL to premote Thursday Night Football. 

Tostitos and the NFL collaborated to create an interactive experience and sweepstakes to promote Thursday Night Football. Visitors to tostitos.com were able to bid on NFL tickets, exclusive NFL experiences and a Super Bowl package by buying Tostitos products and redeeming codes. We were tasked with designing the experience of this site with both brands in mind, while also monitoring the auctions and user engagement throughout the season. My role was to implement the design across this extensive site in both mobile and desktop styles. I also designed assets and made necessary updates to the site before it went live.

Client

Tostitos

Role

Website Design, Production Design, Asset Production

PROBLEM STATEMENT

We joined Tostitos and the NFL to create an interactive sweepstakes expereince, Party Like A Pro, to take over Tostitos.com. Vistors bid on NFL tickets, exclusive experiences and a Super Bowl package by redeeming codes printed on Tostitos products. 
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PROCESS AND APPROACH

With the collaboration of these two large brands our challenage was to design an experience true to both. As a junior designer, my role was to implement the already designed home page styling across the extensive site in both mobile and desktop styles. I also designed smaller assets needed for games, modules, and avatars as well as being in charge of any updates made before it went live. I took hints from the already designed page to make sure consistancy continued across every part of the site. 

When watching your favorite team you want to be on the couch and immersed in the action. This is why we took a mobile-first design approach. Making sure it first looked great on a mobile device, then tablet, then desktop so no one would miss a down, field goal or winning tickets to a NFL game.

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MOBILE FIRST

When watching your favorite football team you want to be on the couch and immersed in the action. This is why we took a mobile-first design approach. Making sure it first looked great on a mobile device, then tablet, then desktop so no one would miss a down, field goal or winning tickets to a NFL game. 

DESIGN GOALS

I kept the pages bright, colorful and easy to navagite. The goal was to encourage vistors to have fun watching, bidding and keep coming back to the site every week. 

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MODULAR THINKING

As I was implementing the design across the site, it was important to create modules would fit beautifully across platforms and keep the site feeling cohesive. We crafted both large and small assets including unique images and avatars that would look great within these modules at each size. The site included over 12 pages of designs along with multiple page flows.

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CROSS DISCIPLINE COLLABORATION

After design was implemented, I was in charge of Q/Aing this experience across different browers versions, operating systems and devices before we went live. I worked closely with the developers and producers to make sure everything worked smoothly and looked great. 

Team

Agency: Hyfn 

Creative Direction: Scott Mallone, Nick Boes

Art Direction: Nick Boes

Design: April DiMartile

Production: Susan Kirksey, Kim Howe

Frond-End/Back-End Development: Miles Johnson, Ian Uesseler

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