Hyfn8 is a team of media, tech and creative specialists who have created an advanced multi-platform advertising software. When paired with their creative content team, they work to drive the best results while also returning insights for your business. I was tasked with creating icons for a new website reband to highlight the three breakdowns of their business: strategy, technology and service.
When designing this set of icons for strategy, technology, and service, I knew they were going to be use in a smaller size and live alongside eachother. Their purpose was to be a decorative item that was to accompany a small amount of copy. The main challenage was to describe complex topics to explain very specific parts of their business model while being small. I was able to lead exploration of mutiple ideas and present the team with these solutions.
This icon represents Hyfn8's strategic approach. They partner with your brand to find the best advertising options that meet your current challanges and also exceed your goals for the lowest cost.
These breakout illustrations were used in sections to explain complex but specific ideas for Hyfn8's brand descriptions. These were to live as larger pieces and were combined with larger bodys of text. The inital sketches started with explorations of different versions of how to explain the concepts in the easiest way with the outcome evolving into these solidified illustrations. These were not only decorative items but also helped visitors understand their business platform.
This strategy breakout section symbolizes how combining your unique brand with Hyfn8's media and vertical expertise allows you to reach the right users with your message.
Although I worked closely with the team who loved the outcome of these icons and illustrations, their new website rebrand took a backseat to their client work. When restarting the process the website strategy had changed and they no longer needed these visuals.